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Click here for S.L. 350.15 - Requirements as to Standards and Practice applicable to Participation in Media Programmes of Vulnerable Persons

Principle: Both radio and television programme producers must avoid any form of exploitation for commercial purposes. Vulnerability should always be safeguarded.

Who are those requiring adequate protection?

• ALL children under 18 years;
• Not all the elderly BUT those with problems;
• Victims of any abuse, mostly sexual or emotional;
• Those who are physically or mentally disabled - though NOT ALL;
• Prison inmates;
• Refugees;
• Victims of usury; drugs; or alcohol.

And for some time ONLY:

• Those mourning the loss of a loved one;
• Those who have lost their job or are facing difficulties in their career;
• Couples experiencing serious relationship difficulties;
• People with grave financial problems;
• Those who have to face either their own sickness or that of loved ones;
• All those who, for whatever reason, are weighed down and distressed as they would be going through a tough period of uncertainty.

Free and informed consent:

The Producer:

• Must not in any way coerce these people to participate.
• No financial compensation should ever be promised to the participant, and parents or guardians so that whoever is involved is allowed to participate.
• Is duty bound to check with independent sources the veracity and correctness of the vulnerable person's stories.
• Whenever children are involved and where the participant/s suffers greatly, a qualified person, independent of the team organizing the program (social worker, counselor, psychologist, psychotherapist or psychiatrist) should meet and clearly explain to them the implications of their participation in that programme. And if the participant needs psychological help the producer shall require written comments from the therapist about the case.
• The therapist should be involved whenever the participant is awarded money or a great gift for participating. The broadcaster shall ensure that the participant does not sacrifice his/her wishes and right to privacy because of this.
• Are expected always to abide by the advice of the therapist even if the latter states that it would be better if these vulnerable persons, especially in the case of minors, do not participate in the programme.
• In case of the participation of children suffering from some kind of problem Agenzija Appogg or any other agency authorized by the Broadcasting Authority should always be contacted and a written report should be drawn up and given to the broadcasting station concerned.

The Participant:

• Must be well informed of how his situation will be depicted.
• Must be well aware if the possible consequences and how these might effect his life after exposure to thousands of people. This should be explained to him by a therapist at a separate hearing before the program is broadcast.
• Must very well understand that owing to the participation in the programme he/she would be forfeiting the right to privacy and that afterwards he/she would not be able to complain about a breach of privacy.
• Upon insistence by the participant to take part even against the statement of the therapist, a written statement must be made. This statement as well as that of the therapist's must be made before the program is aired and sent to the programme Manager.

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Aghfas hawn ghal L.S. 350.15 - Htigiet Dwar Standards u Prattika Dwar Is-Sehem ta Nies Bla Harsien Xieraq Fil- Mezzi Tax-Xandir

Principju: Min itella l-programmi, kemm fuq ir-radju kif ukoll fuq it-televizjoni, ghandu jahrab kull xorta ta sfruttament ta dak li jkun ghal finijiet kummercjali. Kull forma ta harsien xieraq ghandha tintuza.

Min huma dawk li jinhtiegu harsien xieraq?

• Tfal ta taht it-18-il sena
• Mhux l-anzjani kollha IMMA dawk bi problemi;
• Vittmi ta xi abbuzi, l-aktar sesswali jew emozzjonali;
• Dawk li ghandhom dizabilità fizika jew mentali - ghalkemm MHUX KOLLHA;
• Habsin;
• Refugjati;
• Vittmi tal-uzura; Vittmi tad-droga; Vittmi tal-alkohol.

U ghal certu zmien BISS:

• Dawk f luttu tal-gheziez taghhom;
• Dawk li tilfu x-xoghol jew b xi diffikultajiet fil-karriera;
• Koppji b diffikultajiet kbar fir-relazzjoni bejniethom;
• Dawk b diffikultajiet finanzjarji kbar;
• Uhud minn dawk li qed ihabbtu wicchom ma mard, kemm huma stess kif ukoll/jew l-gheziez taghhom;
• Dawk li ghal xi raguni jew ohra jhossuhom mghaffga u mkissra f hajjithom ghax ghaddejjin minn zmien hazin ta incertezza.

Biex jinghata l-kunsens hieles:

Il-Produttur:

• Bl-ebda mod m ghandu jsir sfurzar fuq il-partecipant.
• M ghandu jitwieghed ebda xorta ta kumpens jew beneficcju finanzjarju lill-partecipant, lill- genituri u jew lit-tuturi biex dak li jkun involut jithalla jiehu sehem.
• Ghandu jiccekkja ma sorsi indipendenti l-verità u l-ezatezza tal-istorja tal-persuna vulnerabbli.
• F kull involviment tat-tfal kif ukoll meta jkun hemm hafna tbatija tal-partecipant ghandu jkun hemm persuna kwalifikata u indipendenti mit-tim li qed itella l-programm (haddiemsocjali, konsulent, psikologu, psikoterapewta jew psikjarta) biex tkellem u tispjegalhom b mod car l-implikazzjonijiet ta sehemhom.  U f kaz li l-partecipant jenhtieg ghajnuna psikologikal-produttur ghandu jirrikjedi kummenti bil-miktub mit-terapista dwar il-kaz.
• It-terapista ghandha tkun involuta kull meta l-partecipant ikun ser jinghata xi flus jew xi rigal kbir talli jiehu sehem. Ix-xandar ghandu jizgura li l-partecipant ma jissagrifikax ix-xewqa ud-dritt tal-privatezza tieghu/taghha minhabba dan.
• Ghandhom dejjem joqoghdu fuq il-parir tat-terapista anke jekk dan jistqarr li jkun ahjar jekk ma jippartecipawx specjalment f kazi tal-partecipazzjoni ta minuri.
• F kaz ta partecipazzjoni ta minuri li jbatu minn xi tip ta problema ghandha dejjem tigi kkuntattjata l-Agenzija Appogg jew kull agenzija specjalizzata ohra awtorizzata mill-Awtorità tax-Xandir u jithejja rapport bil-miktub biex jinghata lill-istazzjon koncernat.

Il-Partecipant:

• Irid ikun infurmat sew il-mod ta kif ser tigi trattata il-qaghda tieghu.
• Ikun jaf sewwa fiex diehel u x effett jista jkollu fuq hajtu l-fatt li jkun instama u/jew intwera lill-eluf ta nies. Dan ghandu jigi spjegat lilu minn persuna kwalifikata li trid issir f seduta separata qabel ma jixxandar il-programm.
• Irid jifhem sew li bil-partecipazzjoni tieghu f dak il-programm ikun qieghed iwarrab il-jedd li ghandu ghall-privatezza u li wara ma jkunx jista jressaq kaz ta ksur tal-istess privatezza.
• Meta ssir insistenza mill-partecipant li ghandu jiehu sehem anke kontra l-istqarrija tat- terapista, trid issir dikjarazzjoni bil-miktub dwar dan. Din id-dikjarazzjoni kif ukoll dik tat- terapista jridu jsiru qabel ma jixxandar il-programm u jintbaghtu lill-Maniger tal-programm.

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Click here for S.L. 350.27 - Requirements as to Standards and Practice applicable to the Price of Telephone Calls and SMS's in the Broadcasting Media

Principle: The cost of a Telephone Call and SMS should ALWAYS be broadcast - on radio as well as television.

Rules:

• If the price is higher than the normal published tariff, the broadcaster shall inform the public of the price of that phone call or SMS..
• If any part of the payment will be donated to any cause from which no gains will be made, that part must also be specified.
• In the case of television programs such information may be displayed within a caption complying with Requirements as to Standards and Practice applicable to Crawls and Captions in Television Programmes - L.S. 350.20.

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Aghfas hawn ghal L.S. 350.27 - Htigiet Dwar Standards u Prattika Dwar Il-Prezz ta Telefonati u Sms s Fil-Mezzi Tax- Xandir

Principju: Il-Prezz tat-Telefonata u ta  SMS ghandu DEJJEM jixxandar - kemm fuq ir-Radju kif ukoll it-televizjoni.

Regoli:

• Jekk il-prezz ikun oghla mit-tariffa normali pubblikata, ix-xandar ghandu jinforma lill-pubbliku kemm huwa l-prezz ta dik it-telefonata jew SMS.
• Jekk xi parti mill-hlas ser tinghata ghal xi kawza li minnha mhux ser isir qligh dik il-parti trid tkun ukoll specifikata.
• Fil-kaz ta programmi televizivi din l-informazzjoni tista tintwera f caption li tikkonforma mal-Htigiet dwar Standards u Prattika dwar Sottotitli u Titli Ohrajn fil-Programmi Televizivi - L.S. 350.20.

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Click here for S.L. 350.22 - Requirementa as to Standards and Practice applicable to the Conduct of Competitions and the Award of Prizes.

Principle: Competitions should be conducted fairly well and in accordance with known rules. Participants must know the rules of the competition and the nature of prizes to be awarded. The broadcaster is directly responsible for the competition as well as awards to the winners.

Types of competitions:

• Televoting
• Phone-ins
• Programme Participation as member of the studio audience
• By writing (including e-mail or fax).

Cost of telephone call and SMS: When the price is higher than the normal published tariff the price shall always be broadcast. If part of the cost of the call/sms is being donated to a cause from which no gains will be made, this part must also be specified.

Competition prizes:  Prizes should be given up to one month of the announcement of the winner of the competition. The winner has to be announced in the first program after the competition closes OR during the last program if the competition closes at the end of the series.

If the competition refers to a product or service:

• On Television: This should be regarded as advertising and the words "Promotional Message" should appear on the screen.
• On Radio: The broadcaster shall announce the competition with the words:"Issa nghaddu ghall- kompetizzjoni li hi parti minn messagg promozzjonali"

In case the prize involves payment of Tax: It has to be specified that taxes due have to be paid.

References to the Prize: A short factual and/or visual reference no longer than 7 seconds may be made but no promotional description of the prize should be made.

Award of vouchers as prizes:  The winner is entitled to the full value of that voucher without the need of incurring any extra expense to be able to use it, and if the voucher has to be exchanged to goods or services these shall be equivalent to the total value of the voucher.

Competition Rules: These must not be long and complicated and should include:

• Closing date/s - except where there are instant prize-winners during the programme itself;
• Terms, conditions and restrictions on eligibility;
• Clear and adequate description of the prize;
• How and when the winners will be informed.

Eligibility: The following are prohibited from participation in any competition:

• Persons employed by all broadcasters and advertising agents;
• Employees of the competition's sponsors;
• Those who are directly involved in the production or presentation of the programme in which the competition is carried;
• Those who are closely related to employees who work in broadcasting.

Aghfas hawn ghal L.S. 350.22 - Htigiet Dwar Stadards u Prattika Dwar It-Tmexxija Ta' Kompetizzjonijiet u L-Ghoti Ta' Premijiet Fil-Mezzi Tax-Xandir

Principju: Kompetizzjonijiet ghandhom jitmexxew bil-haqq u skont ir-regoli maghrufa. Il-partecipanti jridu jkunu jafu sewwa r-regoli tal-kompetizzjoni kif ukoll ix-xorta ta premijiet li ser jinghataw. Ix-Xandar hu direttament responsabbli ghall-kompetizzjoni kif ukoll ghall-ghoti tal-premijiet lir-rebbieha.

Tipi ta kompetizzjonijiet:

• 'Televiting";
• Telefonati;
• Partecipazzjoni fil-programm;
• Bil-kitba, e-mail, fax ecc.

Prezz tat-telefonata u ta SMS: Meta l-prezz ikun oghla mit-tariffa normali pubblikata dan ghandu dejjem jixxandar. Jekk xi parti mill-hlas tat-telefonata/sms sejra lejn xi kawza li minnha mhux ser isir qligh din il-parti trid tkun ukoll specifikata.

Premju tal-kompetizzjoni:  Dan ghandu jinghata sa xahar mit-thabbir tar-rebbieh/a tal-kompetizzjoni. Ir-rebbieh/a trid j/tithabbar fl-ewwel programm ta wara li tkun ghalqet il-kompetizzjoni JEW waqt l-ahhar programm jekk il-kompetizzjoni taghlaq fl-ahhar tas-sensiela.

Jekk fil-kompetizzjoni hemm referenza ghal xi prodott jew servizz:

• Fuq it-Televizjoni: Din ghandha titqies bhala reklamar u l-kliem “Messagg Promozzjonali” ghandu jidher fuq l-iskrin.

• Fuq ir-Radju: Ix-xandar ghandu jhabbar il-kompetizzjoni bil-kliem: “Issa nghaddu ghall- kompetizzjoni li hi parti minn messagg promozzjonali”.

F kull kaz li l-premju jinvolvi hlas ta Taxxa: Ghandu jigi ndikat li jridu jithallsu t-taxxi dovuti.

Referenzi dwar il-Premju: Tista ssir referenza qasira fattwali u/jew viziva ta mhux aktar minn 7 sekondi imma m ghandhomx jinghataw deskrizzjonijiet li jirreklamaw il-premju.

Vawcer bi Premju:  Ir-rebbieh huwa ntitolat ghall-valur shih bla ebda htiega li jkollu jhallas fluz zejda biex jaghmel uzu minnha u jekk il-vawcer jinbidel fi prodotti u/jew servizzi dawn iridu jkunu jiswew daqs il-valur totali tal-vawcer.

Regoli tal-Kompetizzjoni: M ghandhomx ikunu twal u komplikati u ghandhom jinkludu:

• Data/i meta taghlaq - hlief ghal dawk fejn ir-rebbieha jithabbru waqt il-programm stess;
• Termini, kundizzjonijiet u restrizzjonijiet dwar l-egibilità;
• Deskrizzjoni adegwata u cara tal-premijiet;
• Kif u meta r-rebbieha ghandhom ikunu nfurmati.

Eligibiltà: Dawn li gejjin ma ghandhomx jithallew jiehdu sehem f xi kompetizzjoni:

• Impjegati tax-xandir, u ta agenziji tar-reklamar;
• Impjegati ta sponsors tal-kompetizzjoni;
• Dawk involuti direttament fil-produzzjoni jew prezentazzjoni tal-programm li fih tixxandar il- kompetizzjoni;
• Dawk li huma qraba tax-xandara jew persuni li jahdmu fix-xandir.

Click here for S.L. 350.24 - Requirements as to Advertisements, Methods of Advertising and Directions applicable to Alcoholic Drink Advertising, Sponsorship and Teleshopping

Principle: Responsibility and consideration in advertising, teleshopping of alcoholic beverages and incidental portrayal of alcohol consumption.

Between 6:00am and 9:00pm:

• Advertising and teleshopping of alcoholic drink is prohibited;
• The name of alcoholic beverages cannot be used as the name of the sponsor in sponsored programs;
• You cannot use the name of an alcoholic product in a sponsored activity on the media.

Between 9:00pm and 6:00am:

• Restrictions for the protection of young people under 18 years old;
• Advertising and teleshopping for alcoholic beverages is unacceptable.

These requirements on Advertisements, Methods of Advertising and Directions do not apply to any advertisement or promotional campaigns undertaken to persuade the public to cease excessive and/or immoderate drinking.rat.

Aghfas hawn ghal L.S. 350.24 - Htigiet Dwar Ir-Reklami, Metodi ta' Reklamar u Direttivi Dwar Reklamar, Sponsorship U Teleshopping ta Xorb Alkoholiku

Principju: Responsabbilità u kunsiderazzjoni ghar-reklamar, teleshopping ta xorb alkoholiku u fil-wiri b mod incidentali ta konsum ta alkohol.

Bejn is-6:00 ta filghodu u d-9:00 ta filghaxija:

• Reklamar ghal u 'teleshopping' ta xorb alkoholiku ma jistax jixxandar;
• Ma tistax tuza l-isem ta xorb alkoholiku bhala l-isem tal-isponser fi programm sponsorjat;
• Ma tistax tuza l-isem tal-prodott alkoholiku f attività sponsorjata fuq il-mezzi tax-xandir.

Bejn id-9:00 ta filghaxija u s-6:00 ta  filghodu:

• Restrizzjonijiet li jipprotegu z-zghazagh ta taht it-18-il sena;
• Trattament inaccettabbli fir-reklamar ghal u teleshopping ta xorb alkoholiku.

Dawn il-Htigiet dwar ir-Reklami, il-Metodi ta Reklamar u d-Direttivi m ghandhomx japplikaw ghal kull reklam jew kampanja promozzjonali li jsiru biex jipperswadu lill-pubbliku li jieqaf milli jixrob b mod eccessiv jew immoderat.

Click here for S.L. 350.25 - Requirements as to Advertisements, Methods of Advertising and Directions applicable to Gambling Advertisements

Principle: Social responsibility and ethical values in gambling advertising especially where children, young people and all those who can be harmed or exploited are involved and can be led to betting.

Gambling includes:

• Gaming or remote gaming or betting;
• Playing an authorised game under the Lotteries and Other Games Act (Kap.438) and the Gaming Act (Kap 400);
• The National Lottery;
• Commercial bingo halls;
• Internet gaming and betting; and
• Other forms of licensed gaming.

But does not include:

• Gaming carried out for a philantyhropic or charitable or other social purpose which the Authority may from time to time approve;
• Gaming regulated by the Broadcasting Authority's directive on the Conduct of Competition and the Award of Prizes on the Broadcasting Media - L.S.350.22.

Television: Such adverts can be broadcast between 7:00pm and 6:00am

Radio: Such adverts can be broadcast between 9:00am and 2:00pm and after 7:00pm till 6:00am.

• Such programmes cannot be broadcast during, immediately before or after, children's programs or those programs directed to children or are likely to appeal particularly to children.
• When advertising of games of chance is permitted, broadcasters may not broadcast any advertisement that contravenes Paragraph 5.4 of S.L. 350.25
• Advertising of a casino is prohibited under section 49 of the Gaming Act (Chapter 400 of the Laws of Malta)
• These directives do not prohibit the announcement of game results during the day.

Aghfas hawn ghal L.S. 350.25 - Htigiet Dwar ir-Reklami, Metodi ta' Reklamar u Direttivi Dwar Reklamar Dwar Loghob tal-Azzard Fuq is-Servizzi Tax-Xandir

Principju: Responsabbilità socjali u valuri etici adattati fir-reklamar ghal-loghob tal-azzard specjalment it-tfal, zghazagh u dawk kollha li jistghu jweggghu jew ikunu sfruttati u li jwassal il-hajra ghal-loghob tal-imhatri.

Loghob tal-Azzard jinkludi:

• Loghob jew Loghob mill-boghod jew Imhatri;
• Loghob awtorizzat skont l-Att dwar il-Lotteriji u Loghob Iehor (Kap.438) u L-Att dwar il-Loghob (Kap 400);
• Il-Lotterija Nazzjonali;
• Swali kummercjali tat-tombla;
• Il-loghob u l-imhatri bl-Internet; u
• Kull sura ta' loghob iehor awtorizzat b'licenzja.

Izda ma tinkludix:

• Loghob li jsir ghal ghan filantropiku; Loghob b'ghan karitatevoli; u Loghob b'ghan socjali li l-Awtorità tax-Xandir tista' tapprova;
• Loghob regolat mid-Direttiva dwar it-Tmexxija Ta' Kompetizzjonijiet u l-Ghoti ta' Premijiet tal-Awtorità tax-Xandir - L.S.350.22.

Televizjoni: Reklami jistghu jixxandru bejn is-7:00pm u s-6:00am.

Radju: Reklami jistghu jixxandru wara id-9:00 ta' filghodu sas-2:00 ta' wara nofsinhar u wara is-7:00 ta' filghaxija sas-6:00 ta' filghodu.

• Dawn m ghandhomx jixxandru waqt, immedjatament qabel jew  wara, programmi ghat-tfal  jew f dawk il-programmi li jkunu diretti ghat-tfal jew aktarx li jappellaw b mod partikolari ghat-tfal.
• Meta reklamar dwar loghob tal-azzard hu permess, ix-xandara ma jistghu jxandru ebda reklam li jmur kontra l-Paragrafu 5.4 tal-L.S. 350.25
• Reklamar ta kazinò ma jistax isir skont l-artikolu 49 tal-Att dwar il-Loghob (Kapitlu 400 tal-Ligijiet ta  Malta).
• Dawn id-direttivi ma jipprojbixxux it-thabbir ta rizultati tal-loghob matul il-jum.

Click here for S.L. 350.05 - Broadcasting Code for the Protection of Minors

Principle: Broadcasting cannot include programs that may seriously harm the physical, mental or moral development of minors (those under eighteen years), and in particular should not include pornography or gratuitous violence.

Health and Safety:  Minors shall not be shown -

• leaning on windows;
• climbing dangerously, or entering dangerous places, or playing irresponsibly in or near water;
• playing in the road;
• climbing up to high shelves or reaching up to take things from a table above their heads;
• reaching medicines, disinfectants, antiseptics and caustic or poisonous substances
• using matches, or any gas, petrol, paraffin, mechanical or electrical appliances which could lead to them suffering any form in injury;
• with toy weapons which are realistic (whether in size, shape or colour) and which can be confused with real weapons.

Advertising directed at Minors:

• Must not exaggerate or mislead by including excessive use of backgrounds that exist in the imagination or special effects;
• Prices shall not be minimised by words such as "only" or "just";
• Shall not take advantage of the immaturity or natural credulity of minors;
• Take advantage of the sense of loyalty of minors or suggest that unless minors buy or encourage others to buy a product or service, they will be failing in some duty or lacking in loyalty;
• Shall not lead minors to believe that unless they have or use the product advertised they will be inferior in some way to other minors or liable to be scorned or ridiculed;
• Shall not exhort minors to buy products or services or else to ask adults to buy products or services for them;
• Shall not encourage anti-social behaviour or depict minors behaving in an anti-social manner. Vindictiveness, bullying and certain facial expressions and body movements can all be defined as anti-social;
• Shall not portray minors in a sexually provocative manner.

Child Representation:

• Great attention and discretion are required when children appear naked or scantily dressed;
• Should not be shown presenting products or services that they are not expected to buy;
• Should not make significant comments on features or products and services on which they are not expected to have direct knowledge;
• Should not give evidence themselves about products and services. However, they can comment spontaneously on anything that they have a natural and obvious interest in.

• Advertising: Should not invite minors to purchase products or services through remote communication and this includes mail, phone, computer, e-mail or Internet.

• Competitions and free prizes: The ability to participate must be appropriate to the age of the participant while the price value and the chance of winning are not exaggerated. Reference to "free prize" in advertisements must include all the requirements to qualify for them, such as the date by which the product can to be purchased and the price of the product, as well as any other relevant information.

Restriction on Times of Transmission: This type of advertising can not take place before, after or during any advertising break during programs for minors:

• alcoholic drinks;
• matches;
• medicines;
• vitamins or dietary supplements
• slimming products, treatments and establishments;
• adult only rated film trailers;
• lotteries or similar games of chance.

Aghfas hawn ghal L.S. 350.05 - Kodici Tax-Xandit Dwar il-Protezzjoni Tal-Minuri

Principju: Ix-Xandir ma jistax jinkludi programmi li jistghu jaghmlu hsara b mod serju l-izvilupp mentali jew morali tal-minuri (dawk li huma taht it-tmintax-il sena), u b mod partikolari m'ghandhomx jinkludu l-pornografija jew il-vjolenza gratwita.

Sahha u Sigurtà:  Minuri m'ghandhomx jintwerew -

• jixxabbtu mit-twieqi;
• telghin ma postijiet perikoluzi jew dehlin f postijiet perikoluzi, jew jilghabu b mod irresponsabbli fi jew hdejn l-ilma;
• jilghabu fit-triq;
• telghin ma xkafef gholjin jew jixxabbtu biex jiehdu xi oggetti minn fuq mejda li tkun oghla minn rashom;
• jilhqu l-medicini, disinfettanti, antiseptici u sustanzi velenuzi jew li jherru jew jaharqu z-zjut organici;
• juzaw sulfarini, jew xi gass, petrol, pitrolju, jew xi apparat li jahdem b mod mekkaniku jew bid-dawl li jista jwassalhom igarrbu xi forma ta feriment;
• b'gugarelli fl-ghamla ta armi li jkunu jixbhu hafna lil dawk veri (sew fid-daqs, forma jew kulur) u li jistghu jitfixklu ma armi ta veru.

Reklamar indirizzat lejn il-Minuri:

• M'ghandux jesagera jew iqarraq inkluz bl-uzu eccessiv ta sfondi li jezistu fl-immaginazzjoni jew ta effetti specjali;
• Il-prezzijiet m'ghandhomx jigu mnaqqsa bi kliem bhal "biss" jew "sew sew";
• M'ghandux jiehu vantagg mill-immaturità jew mill-kredulità naturali tal-minuri.
• M'ghandux jiehu vantagg mis-sens ta lealtà tal-minuri li kemm-il darba il-minuri ma jixtrux jew ma jinkoraggixxux lil persuni ohra li jixtru xi prodott jew servizz, huma jkunu qed jonqsu f xi dover taghhom jew ikunu qed jonqsu fil-lealtà;
• Iwassalhom jemmnu li kemm il-darba huma ma jkollhomx jew ma juzawx prodott reklamat huma jkunu inferjuri b xi mod ghall-minuri l-ohra jew suggett ghal disprezz jew ridikulagni;
• Iheggeg lill-minuri li jixtru prodotti jew servizzi jew jitolbu lill-adulti li jixtrulhom prodotti jew servizzi.
• Jinkoraggixxi kondotta antisocjali, jew juri minuri li qed igibu ruhhom b mod antisocjali. Il- vendikazzjonijiet, il-bullying u certi espressjonijiet tal-wicc u l-movimenti tal-gisem ghandhom kollha jitqiesu bhala antisocjali.
• M'ghandu juri lill-minuri b ebda mod sesswalment provokattivi.

Rapprezentazzjoni tal-Minuri:

• Jenhtiegu attenzjoni u diskrezzjoni partikolari meta l-minuri jidhru gharwenin jew fi stat ta ftit hwejjeg fuqhom;
• M'ghandhomx jintwerew jipprezentaw prodotti jew servizzi li huma stess ma jkunux mistennija li jixtru;
• M'ghandhomx jaghmlu kummenti sinifikanti dwar karatteristici jew prodotti u servizzi li dwarhom huma mhumiex mistennija li jkollhom konoxxenza diretta;
• M'ghandhomx jaghtu xhieda huma nfushom dwar prodotti u servizzi. Però jistghu jaghmlu kummenti spontanji dwar dak kollu li huma jkollhom interess naturali ovvju fih.

• Reklamar: M'ghandux jistieden lill-minuri li jixtru prodotti jew servizzi permezz ta komunikazzjoni maghmula mill-boghod li tinkludi l-posta, telefown, kompjuter, e-mail jew internet.

• Kompetizzjonijiet u Premijiet b'xejn: Il-kapacità mehtiega ghal partecipazzjoni trid tkun xierqa ghall-età tal-partecipant u l-valur tal-prezzijiet u c-cans ta' rebh ma jkunux esagerati. Referenza ghal “premijiet b xejn” f reklami ghandha tinkludi l-kundizzjonijiet kollha li wiehed jikkwalifika ghalihom, bhal limitu ta zmien u kemm il-prodott ghandu jinxtara, kif ukoll kull informazzjoni ohra rilevanti.

Restrizzjoni fuq hinijiet: Dan it-tip ta' reklamar ma jistax isir qabel, wara jew waqt xi waqfien ghar-reklami ta' programmi ghall-minuri:

• xorb alkoholiku;
• sulfarini;
• medicini;
• vitamini jew prodotti li jintuzaw minn min ikun bid-dieta;
• prodotti, kura u stabbilimenti ghal min irid jirqaq;
• trailers dwar films klassifikati bhala ghall-kbar biss;
• lotteriji jew loghob simili tal-azzard.

Click here for Cap 350, Broadcasting Act - Code for Advertisements and Teleshopping for Radio and Television Broadcasts

General Standards:

• Advertising and teleshopping shall not be of a political nature;
• There can be no exclusivity for commercial advertising or teleshopping of specific products or services;
• When accepting advertisements and teleshopping there should be no baseless discrimination in favour of  or against any particular advertisers;
• Should not exceed 20% clock hour (12 minutes) - but this does not apply to announcements made by the broadcaster in connection with its own programs and ancillary products directly derived from those programs, sponsorship announcements and product placement.

Forms and Presentation:

• Advertisements and teleshopping shall be recognized as such, be distinguished from each other, kept entirely separate from other parts of the program, and do not prejudice the integrity and value of the programs;
• Audible matter in advertisements and teleshopping must not be excessively noisy or acute;
• Transmission of films for television, cinematographic works and news programs may be interrupted by advertising once for each scheduled period of at least thirty minutes;
• Advertising in children's programming can be done after each period of at least 30 minutes as long as the scheduled duration of the program is longer than 30 minutes;
• Sponsorship of news and current affairs programs is prohibited;
• No television advertising or teleshopping shall be inserted during religious services;
• Teleshopping of medicinal products and medical treatment are prohibited. Advertising and teleshopping of all medicines and any other medical treatment shall be clearly distinguishable as such, honest, truthful and subject to verification, and must comply with the requirements of the protection of individuals from harm;
• Advertising and teleshopping for alcoholic beverages must comply with specific criteria, including not being addressed to minors; not to create an impression of social or sexual success and improving physical performance or driving; and do not encourage moderate consumption and emphasize that a high alcohol content is a positive quality.

Teleshopping:

• Teleshopping services apply only to television and not to radio services.
• A "teleshopping offer" is only when it is in a teleshopping transmission itself;
• A "teleshopping offer" may require the purchase, sale or lease of goods or services by contact with commercial distributors or the service provider or by telephone or by electronic means;
• Teleshopping shall not use the same scenography of other programs that are not advertisements and should not be submitted by anchorpersons of television news or current affairs programs.
• The price has to be mentioned during a teleshopping offer but the address where business is conducted should not be broadcast either orally or with graphics;
• A station which broadcasts a teleshopping window shall keep a record of the identity and address of the trader selling a product or service during a teleshopping window, and the viewer who has purchased such product or service may request such information.
• Any form of voting or competition shall be prohibited during teleshopping.

Aghfas hawn ghal Kap 350, L-Att dwar ix-Xandir - Kodici Ghal Reklamar u Telexiri Ghal Xandiriet Bir-Radju u t-Televizjoni

Standards generali:

• Reklamar u telexiri m ghandhomx ikunu ta natura politika;
• Ma jista' jkun hemm l-ebda esklussività ghar-reklamar kummercjali jew telexiri ta' prodotti jew servizzi specifici;
• Fl-accettazzjoni ta reklami u telexiri m ghandux ikun hemm diskriminazzjoni bla raguni kontra jew favur xi reklamatur partikolari;
• M'ghandhomx jaqbzu l-20% tul siegha bl-arlogg (12 il-minuta) - però dan ma japplikax ghal avvizi maghmulin mix-xandar f konnessjoni mal-programmi tieghu nnifsu u prodotti ancillari derivati minn dawk il-programmi, avvizi ta sponsorship u tqeghid ta prodotti.

Forom u Prezentazzjoni:

• Reklami u telexiri ghandhom jintgharfu, ikunu distingwibbli minn xulxin, jinzammu distinti ghal kollox minn partijiet ohrajn tal-programm, u ma jippregudikawx l-integrità u l-valur tal-programmi;
• Materjal li jinstema f reklami u telexiri m ghandux ikun eccessivament storbjuz jew akut;
• Trazmissjoni ta' films mahdumin ghat-televizjoni, xoghlijiet cinematografici u programmi ta' ahbarijiet jistghu jkunu interrotti b'reklamar darba ghal kull perjodu skedat ta' mill-inqas tletin minuta;
• Jista' jsir reklamar fi programmi ghat-tfal f'kull perjodu ta' mill-inqas 30 minuta sakemm it-tul skedat tal-programm ikun itwal minn 30 minuta;
• 'Sponsorship' ta ahbarijiet u programmi ta grajjiet kurrenti huwa projbit;
• Ebda reklamar jew telexiri televiziv m ghandu jkun inserit waqt servizzi religjuzi;
• Telexiri ta' prodotti medicinali u kura medika huma projbiti. Reklamar u telexiri ta kull medicina ohra u kull kura medika ohra ghandhom ikunu jingharfu car bhala tali, onesti, veritieri u suggetti ghal verifika, u ghandhom jikkonformaw mar-rekwiziti tal-protezzjoni tal-individwu minn hsara;
• Reklamar u telexiri ta xarbiet alkoholici jridu jikkonformaw ma' kriterji specifici fosthom li ma jkunux indirizzati lejn minorenni; li ma joholqux impressjoni ta' success socjali jew sesswali kif ukoll titjib tal-operat fiziku jew mas-sewqan; u ma jinkoraggux konsum moderat u ma jinfasizzawx li kontenut gholi ta' alkohol huwa xi kwalità pozittiva.

Telexiri:

• Telexiri japplika biss ghal servizzi televizivi u mhux ghal servizzi bir-radju.
• Dan jitqies biss bhala "offerta ta' telexiri" meta tkun fit-trazmissjoni tat-telexiri nnifisha;
• Offerta ta telexiri tista titlob ix-xiri, bejgh jew kiri ta prodotti jew servizzi permezz ta kuntatt mad- distributuri kummercjali jew mal-provditur ta servizzi jew bit-telefown jew b xi mezz elettroniku;
• Telexiri m ghandux juza l-istess xenografija ta programmi ohra li mhumiex ta reklami u m ghandux ikun ipprezentat minn anchormen/women li jahdmu fl-ahbarijiet tat-televizjoni jew fi programmi ta affarijiet kurrenti.
• Il-prezz irid jinghata waqt offerta ta telexiri imma l-indirizz minn fejn in-negozju jitmexxa m ghandux jixxandar la bil-fomm u lanqas bil-grafika;
• Stazzjon li jxandar tieqa ta telexiri ghandu jzomm registrazzjoni tal-identità u l-indirizz tal- kummercjant li jbigh prodott jew servizz waqt tieqa tat-telexiri, u t-telespettatur li jkun xtara prodott jew servizz jista' jitlob din l-informazzjoni.
• Kull forma ta votazzjoni jew kompetizzjoni m ghandhiex tkun permessa waqt telexiri.

Click here for Cap 350, Broadcasting Act - Provisions applicable to audiovisual commercial communications.

Cap. 350, Art. 16K - Commercial Advertising

Principle: This must be recognized immediately as such; surreptitious audiovisual communication is prohibited; and no subliminal techniques may be used. These must respect human dignity and not discriminate on sex, racial or ethnic origin, nationality, religion or belief, disability, age, or sexual orientation.

Advertising must not encourage behaviour that is damaging to health or safety; and must not encourage behavior that is detrimental to environmental protection.

The following cannot be advertised:

• Cigarettes and other tobacco products;
• Alcoholic drinks shall not be aimed specifically at minors and shall not encourage immoderate consumption; and
• Medicinal products and medical treatment available only on prescription are prohibited.

Advertising directed at minors may not:

• Cause physical or moral damage to minors;
• Exhort minors to buy or hire a product or service;
• Encourage them to persuade their parents or others to purchase the goods or services being advertised;
• Exploit the special trust minors place in parents, teachers or other persons; and
• Unreasonably show minors in dangerous situations.

Cap. 350, Art. 16L - Sponsorship

Principle: Sponsored programs cannot in any way influence the responsibility and editorial independence of the media service provider; make special reference to those products or services that are sponsoring the program; and these programs must be clearly identified as such by the name, logo, and/or any other symbol of the sponsor.

The following cannot be sponsored:

• News and current affairs programmes.

Sponsorship logos cannot be shown in children's programmes, documentaries, and religious programmes.

Product placement of the following are prohibited:

• Undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products;
• Medicinal products or medical treatments available on prescription - however the name or the image of the undertaking whose activities include the manufacture or sale of medical products and medical treatment may be promoted.

Cap 350, Art. 16M - Product Placement

Principle: These are prohibited in Children's programes. By way of derogation product placement is permissible in:

1. cinematographic works, films and series made for audiovisual media services, sports programs and light entertainment programs; or
2. where there is no payment but only the provision of certain goods or services free of charge, such as production props and prizes, with a view to their inclusion in a program

In no way can programs have placement of these products:

• tobacco products or cigarettes or product placement from businesses principally involved in the manufacture or sale of cigarettes and other tobacco products;
• specific medicinal products or medical treatments available only on prescription;
• alcoholic drinks of more than 1.2% alcohol during programming which is broadcast between 6.00am and 9.00pm;
• gambling products during programming which is broadcast between 6.00am and 7.00pm;
• infant formula; and weapons and ammunitions.

Programs containing product placement must be appropriately identified at the beginning, at the end of the program, and when it resumes after an advertising break. They must meet all the following requirements:

• Under no circumstances and in no way should they be able to influence and affect the responsibility and editorial independence of the service provider;
• They should not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services;
• They should not give undue prominence to the product in question; and
• viewers must be clearly informed of the existence of product placement.

HOWEVER as an exception the Authority may choose to waive these requirements if the program in question has neither been produced nor commissioned by the service provider itself or a company affiliated with the service provider.

Aghfas hawn ghal Kap 350, L-Att dwar ix-Xandir - Dispozizzjonijiet li japplikaw ghall-komunikazzjonijiet kummercjali awdjovizivi.

Cap. 350, Art. 16K - Reklamar

Principju: Dan irid jingharaf mill-ewwel bhala tali; komunikazzjoni awdjoviza mohbi hija projbita; u ma jista' jintuza ebda teknika subliminali. Dawn ghandhom jirrispettaw id-dinjità tal-bniedem u minghajr ebda diskriminazzjoni abbazi ta' sess, razza jew origini etnika, nazzjonalità, religjon jew twemmin, dizabilità, età, jew orjentament sesswali.

Reklamar m'ghandux jinkoraggixxi mgiba li tkun ta' hsara ghas-sahha jew ghas-sigurtà; u ma jinkoraggux mgiba li tkun ta' pregudizzju serju ghall-harsien tal-ambjent.

Dawn li gejjin ma jistax isir reklamar ghalihom:

• Sigaretti u prodotti ohra tat-tabakk;
• Xarbiet alkoholici m'ghandhomx ikunu specifikament diretti ghall-minorenni u m'ghandhomx jinkoraggixxu konsum mhux moderat taghhom; u
• Prodotti medicinali u ghall-kura medika disponibbli b'ricetta huma projbiti.

Reklamar dirett lejn il-minorenni ma jistax:

• Jikkaguna detriment fiziku jew morali lill-minorenni;
• Ihajjarhom biex jixtru jew jikru xi prodott jew servizz;
• Jinkoraggihom biex jipperswadu lill-genituri/tuturi taghhom biex jixtru l-prodotti jew servizzi reklamati;
• jisfruttaw il-fiducja li minorenni jqieghdu fil-genituri/ghalliema/tuturi taghhom; u
• b'mod mhux ragonevoli juru minorenni f'sitwazzjonijiet perikoluzi.

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Cap. 350, Art. 16L - 'Sponsorship'

Principju: Programmi sponsorjati bl-ebda mod ma jistghu jinfluwenzaw ir-responsabbiltà u l-indipendenza editorjali tal-provditur tas-servizz awdjoviziv; jaghmlu referenza specjali ghal dawk il-prodotti jew servizzi li jkunu qed jisponsorjaw il-programm; u dawn il-programmi jridu jkunu identifikati b'mod car bhala tali mill-isem, logo, u/jew kull simbolu iehor tal- isponser.

Dawn li gejjin ma jistawx ikunu sponsorjati:

• Programmi ta' ahbarijiet u grajjiet kurrenti.

Ma jistax ikun hemm wiri ta' sponsorship logo fi programmi ghat-tfal, dokumentarji u programmi religjuzi. Ma jistax ikun hemm dan it-tip ta' tqeghid ta' prodott ta:

• Imprizi li l-attività principali taghhom tkun il-manifattura jew il-bejgh ta' sigaretti u prodotti tat-tabakk;
• Prodotti medicinali jew kuri medici specifici disponibbli biss b'ricetta - però tista' tigi promossa

l-isem jew l-immagini tal-intrapriza li l-attivitajiet taghha jinkludu l-manifattura jew il-bejgh ta' dawn il-prodotti jew kuri medici specifici.

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Cap. 350, Art. 16M - Tqeghid ta' Prodott

Principju: Dan huwa projbit fi programmi ghat-tfal. B'deroga, it- tqeghid ta' prodott jista' jkun permess:

1. f xoghlijiet cinematografici, f films u f sensiliet maghmulin ghal servizzi tal-mezzi awdjovizivi, fi programmi sportivi u fi programmi ta divertiment legger; jew
2. fejn ma jkun hemm l-ebda hlas izda biss il-forniment ta certi prodotti jew servizzi minghajr hlas, bhall-armar ta produzzjoni u l-premijiet, bil-hsieb tal-inkluzjoni taghhom fi programm.

Bl-ebda mod programmi ma jista' jkollhom it-tqeghid ta' dawn il-prodotti:

• prodotti tat-tabakk jew sigaretti jew tqeghid ta prodott minn imprizi li l-attività principali taghhom tkun il-manifattura jew il-bejgh ta sigaretti u ta prodotti tat-tabakk ohra;
• prodotti medicinali specifici jew trattamenti medici disponibbli biss b ricetta tat-tabib;
• xorb alkoholiku li jkun fih aktar minn 1.2% ta alkohol li jixxandru bejn is-6.00a.m. u d-9.00p.m.;
• prodotti tal-loghob tal-azzard li jixxandru bejn is-6.00a.m. u s-7.00p.m.;
• infant formula; u armi u munizzjon.

Programmi li jkun fihom tqeghid ta' prodott ghandhom ikunu identifikati b'mod xieraq fil-bidu, fit-tmien tal-programm, u meta jerga' jibda wara waqfa pubblicitarja. Dawn iridu jissodisfaw dawn ir-rekwiziti kollha:

• Fl-ebda cirkostanza u bl-ebda mod ma jistghu jinfluwenzaw u jaffetwaw ir-responsabbiltà u l-indipendenza editorjali tal-providtur tas-servizz;
• M ghandhomx jinkoraggixxu direttament ix-xiri jew il-kiri ta prodotti jew servizzi, b mod partikolari billi jaghmlu referenzi promozzjonali specjali ghal dawk il-prodotti jew is-servizzi;
• m ghandhomx jaghtu prominenza mhux dovuta lill-prodott in kwistjoni; u
• it-telespettaturi ghandhom ikunu mgharrfa b mod car bl-ezistenza ta tqeghid ta prodott.

IZDA bhala eccezzjoni l-Awtorità tista taghzel li tirrinunzja ghal dawn ir-rekwiziti sakemm il-programm in kwistjoni la jkun gie prodott u lanqas ikkummissjonat mill-provditur tas-servizz tal-mezzi nnifsu jew minn kumpanija affiljata mal-provditur tas-servizz tal-mezzi.